Don't Fool Me Google! 😏
Good Morning 👋
Hope you had a wonderful weekend!
1️⃣ Broadcast Channels on Instagram 📣
Pernah pakai fitur Channel di Telegram? Yes, it's basically the same thing.
This new feature is allowing users to join channel created by Creators and on the other side, Creators can send broadcast messages through their channel. It's cool, isn't it?
Well, it's good news for marketers tentunya, kita jadi bisa broadcast hal penting ke followers kita (hmm tapi perlu cautious juga jangan sampai gengges dan di unfollow)
Join Beta Access di sini 👉 https://fb.me/ig_bc_waitlist
Unfortunately, di minggu yang sama Intagram mengumumkan penghapusan fitur Live Stream Shopping ☹️
As per TechCrunch:
“Starting on March 16, 2023, Instagram users will no longer be able to tag products while livestreaming - a capability that has been broadly available to U.S. businesses and creators since 2020.”
2️⃣ Say No to Automatic Migration for GA4 🙅♂️
Coz Google doesn't recommend this automatic migration approach either.
We suggest that you complete your own migration, instead of relying on the automated process. This will give you the most control over your GA4 setup. – Google Analytics Help
If you don't want to do so, here's steps to switch-off Automatic Migration feature in Google Analytics 3 (UA).
Mudah bukan? hehe
Over the last 2 years, We've been helping various brands migrated to Google Analytics 4. So don't be hesitate to ask me any question at [email protected] 😉
3️⃣ Kenapa Angka di Google Ads Beda Dengan Google Analytics?
No need to worry anymore, Google baru saja merilis fitur "Conversion Differences" di mana membantu kita memahami perbedaan jumlah konversi antara Google Ads dan Google Analytics 4.
Ini membatu banget buat kamu yang suka dapat pertanyaan, "Kenapa total penjualan di Google Ads lebih banyak dari angka di Google Analytics?" hehe
Sekarang kamu bisa jawab, "Actually this is expected boss, as we use different attribution setting in both platforms" 🙂
4️⃣ Akhirnya Bisa Kirim Web Push Notification ke Pengguna iPhone
Today marks the release of iOS and iPadOS 16.4 beta 1, and with it comes support for Web Push and other features for Home Screen web apps. - Webkit
Dengan fitur ini, kita Brands / Marketers bisa reach out ke pelanggan yang tidak suka download aplikasi di smartphone mereka.
Excited? So do I!
5️⃣ 70,000 Data Baru di TikTok Insights
Minggu lalu TikTok baru saja menambahkan 70,000 data baru ke dalam TikTok Insights. Buat yang belum familiar, TikTok Insight adalah fitur di TikTok Business untuk membantu brands & marketers melihat audience trends & insight dari dari TikTok Users.
Sebagai contoh:
- "79% pengguna TikTok di Indonesia rutin pergi ke bioskop"
- "78% pengguna TikTok di Indonesia main game 1x dalam seminggu"
Coba gratis di sini 👉 https://www.tiktok.com/business/en-US/insights