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Selamat Tahun Baru 🍻

Guess what? It's that time of the year again – the confetti has settled, the fireworks have lit up the sky, and we're all set to dive into the awesomeness that is 2024! Happy New Year! 🥳

Let's get started with bite-size marketing news from last week:

  1. TikTok's 2024 Marketing Calendar
  2. SEO Heist Gone Wrong?
  3. 2024 Core Web Vital Tech Report

1️⃣ TikTok's 2024 Marketing Calendar

TikTok baru saja merilis 2024 content calendar untuk para marketers around the world. They said:

We want to give you the most relevant tools and easy-to-implement advice so that you can choose which key moments to prioritize for your marketing strategy in 2024.

Jangan lupa download karena helpful banget! Misalnya ada...

Key Event & Insight

Pro Tip

Campaign Planner

Get the copy here

2️⃣ SEO Heist Gone Wrong?

Remember this viral tweet back in November last year? Jadi dia bantu dapetin 3.6 juta traffic dari SEO dengan cara copycat konten Exceljet dengan bantu AI Tools.

Of course, many people were not happy with it & some of them said that they were upset with Google for letting that happen. Kok bisa konten copycat menggunakan AI dapet ranking di Search Result (SERP)?

Karma has finally come

According to the Ahrefs App, they lost most of their organic traffic since that viral tweet.


Semrush Ranking Factores report saysURL & Domain factors have the biggest influence to SERP position.

SERP collaboration factors by semrush

Lesson learned?

  • There's no shortcut in SEO, it's a long run!
  • It's not ethical & eventually, Google is going to catch it.
  • What else?

3️⃣ Core Web Vital Tech Report

If ensuring an outstanding user experience on your website is a priority—covering aspects like loading performance, interactivity, and visual stability, this 2024 Core Web Vital (CWV) might be important for you.

Blogging App

Aplikasi untuk blog apa yang memiliki CWV Score paling tinggi? It's Wix!

Ecommerce App

Aplikasi untuk eCommerce apa yang memiliki CWV Score paling tinggi? It's Shopify!

Static App

Aplikasi untuk static page apa yang memiliki CWV Score paling tinggi? It's Jekyll!

Full report
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