Bye Branded Content Ads πŸ‘©β€β€οΈβ€πŸ‘¨

Good afternoon! We hope you had a wonderful weekend. Wishing you a pleasant and productive rest of your afternoon πŸ–€

Late is better than never, so let's get into it!

Branded Content Ads Is Now Partnership Ads

Instagram partnership ads

Introducing Partnership Ads by Instagram (formerly Branded Content Ads).

Itu loh, fitur Instagram di mana brand / business boleh menjalankan iklan (boosting) dengan melampirkan informasi "in partnership with ABC" (re: top left picture). Sekarang Brands bisa boosting / menjalakan iklan menggunakan tipe konten yang lain, seperti;

  • IG Collab
  • Prodoct tag
  • @mention
  • @People Tag
  • Organic Post (no tag)

Dari studi yang dilakukan oleh Instagram tahun lalu, Partnership Ads mampu meningkatkan CTR sampai dengan +53%, Biaya per akuisisi yang lebih rendah hingga -19%, dan 99% probabilitas untuk mengungguli Instagram Ads biasa (BAU).

Deloitte has said:

About 50% of consumers say UGC videos help them to discover new products or services to buy, and around 40% say they are more likely to purchase a product after they watch a creator review it
Learn more about Partnership Ads

New Ad Format Coming to Reels

Di acara IAB Newfronts minggu lalu, Meta memperkenalkan 2 tipe iklan baru untuk platform Reels, yaitu;

  1. Augmented Reality Ad (AR Ad)
  2. Product Carousel Ad

Meta said:

The addition of product carousels in Reels is in line with this new commerce push, which is less direct, and less intrusive. But could actually lead to a more organic, integrated in-app shopping experience.

Kedua opsi iklan baru ini akan tersedia dalam beberapa bulan mendatang.

Tidak hanya itu, Meta mengajak Brands / Businesses untuk memberikan seamless purchase experience kepada users dengan menghadirkan fitur Shops Ads - belanja tanpa harus keluar dari aplikasi Instagram / Facebook.

2023 Timeline:

  • Shop Ads akan bisa diakses oleh bisnis di US.
  • Uji coba fitur Shopping seperti ratings and reviews, buyer email opt-in, and dynamic product pages.

TikTok Marketing Mix Modeling

TikTok baru-baru ini berkolaborasi dengan Nielsen untuk melakukan studi tentang MMM (Marketing Mix Modeling) untuk pengiklan CPG (Consumer Packaged Goods) di Arab Saudi, UEA, dan Mesir dengan total 5.2 miliar ad impressions, 95+ campaigns selama 2 tahun and 3 CPG Verticals (F&B, Personal Care and Beauty).


TikTok MMM Study
If you want to learn more about media mix modeling on TikTok, you can check out this post.

Youtube Shorts Ad is Now Available

Setelah meraih 1.2 miliar pengguna per bulan, Google akhirnya membuka akses brand / business untuk menampilkan iklan di Youtube Shorts.

Youtube Shorts Ad

Untuk saat ini, Youtube Shorts Ad hanya bisa diakses melalui iklan dengan objective "Brand awareness & reach" dan Youtube Select – produk untuk menampilkan iklan yang di Top Premium Youtube Channels.

As explained by Google:

β€œWith this update to Video Reach campaigns, you simply upload a 60-second (or shorter) vertical video along with your other assets. If you’d prefer to use existing horizontal creative, YouTube’s campaign setup tools include AI-powered features that automatically adapt and optimize your videos for the vertical screen.”

Welcoming User Purchase Journey Report on GA4

User purchase journey report on GA4

Have you seen it?

Google said:

The User purchase journey report shows how many users drop off between each step in your purchase funnel. The report can help you identify steps in the funnel that need improvement.

Anyway, ini bukan built-in report tapi brand / business harus melakukan konfigurasi di website / app mereka, di mana biasanya proses ini melibatkan IT / engineering team.

LinkedIn Ads is Rolling Out an Engagement Level Feature

Dengan fitur baru ini, advertisers dapat melihat bagaimana perusahaan dalam ABM list (re: Account-based Marketing campaign) berinteraksi dengan iklan. Tidak hanya itu, salah satu fitur yang cukup keren adalah advertiser bisa membuat Audiens baru untuk targeting.

A very helpful feature for B2B campaigns!