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TikTok Ad Library 👀

By analisia id —

Good morning, sleepyheads!

Time to rise and embrace the day (before it escapes like a squirrel on a caffeine rush)!

What's going on this week?

  1. TikTok Ad Library
  2. Tips Bermain Threads App Oleh Meta
  3. Google Analytics 4 Updates
  4. Looker Studio Updates
  5. Few Marketing Facts From Duolingo App

1️⃣ TikTok Ad Library

Suka ngerasa kehabisan ide atau penasaran konten spesifik brand lain? Sebelumnya TikTok memberikan akses ke case study, namun baru-baru ini TikTok baru saja melakukan perbaruan halaman Ad Library mereka, di mana sekarang kita bisa melihat banyak insight dari iklan yang dijalankan oleh advertiser lain misalnya; ad tergeting, regional reach, demographic, interest, etc.

Ketika kita klik salah satu iklan, TikTok akan memberikan in-depth summary dari iklan tersebut.

It's better than Meta's Ad Library, isn't it?

Sayangnya perbaruan ini baru tersedia untuk regional Europe & UK. But we think learning from other brands in the West is still useful though.

Access TikTok Ad Library: library.tiktok.com/ads

2️⃣ Tips Bermain Threads App Oleh Meta

Ditengah penurunan Daily Active Users (DAU) di Threads App, Meta membagian 5 tips dalam meningkatkan engagement di Social Media App terbaru mereka tersebut.

Threads DAUs are falling.

5 Tips to Improve Engagement on Threads App

  • Make a splashy arrival by announcing you have joined the app’: ojo diem-diem bae, kasih tau teman & keluarga kalau kita baru saja buat akun di Threads.
  • ‘Start a conversation’:  ajak followers untuk ngobrol di Threads App, misalnya dengan buat status... "kalian time #buburdiaduk atau #buburdiminum guys? balas di kolom kementar ya!"
  • ‘Challenges and contests’: #giveaway adalah obat paling manjur ketika engagement lagi lesu. Coba buat kontes / challenges ringan tapi tetap menarik. Misalnya, "ARMY! Dapetin gelas cantik berfoto foto Lisa dengan cukup melakukan FOLLOW  @MyThreads, RT & LIKE tweet ini, & REPLY "MIN MAU MIN" + foto kalian lagi sarapan! Good luckkkk yaww 🧡"
  • ‘Threads puns’: buat permainan kata-kata, tapi tanggung sendiri risikonya yaa. Misalnya, "Spa apa yang bisa dimakan? Spaghetti" hehe
  • Safety tools: fun tapi tetap aman. gunakan safety tools dari meta, misalnya fitur hidden words 🚫 & who can @mention you 🔐.

3️⃣ Google Analytics 4 Updates

Carly on twitter

Ada yang baru lagi dari Google, sekarang dimensions & metrics untuk pembuatan custom ecommerce report sudah tersedia di #GA4.

Tidak hanya itu, Google juga menambahkan 3 metrics terkait revenue di Explorations report.

  • [New] Gross item revenue (The total revenue from items only, excluding tax and shipping)
  • [New] Gross purchase revenue (The total revenue from purchases made on your website or app)
  • [New] Refund amount (The total amount from refunds given on your website or app)
  • [removed] Ecommerce revenue.
  • [removed] Event revenue.

Untuk kalian yang memiliki report di GA4 menggunakan E-commerce revenue (removed), Google merekomendasikan untuk menggantinya dengan metrics: Purchase revenue. Not urgent, Google bilang data dari Ecommerce revenue masih akan ditampilkan di exisiting report.

Anyway, Google baru saja mengeluarkan video series untuk belajar Google Analytics 4 di Skilshop 🧑‍🏫 have a look!

4️⃣ Looker Studio Updates

Intervals for time series charts on Looker Studio

Another new release from Looker Studio 🥳

  • Intervals for time series charts: For confidence intervals, anomaly detection & forecasting.
  • [Pro Plan] Quick filter: Layer of filtering external to the report configuration.
  • [Pro Plan] Personal report link:  Isolated editable report.

5️⃣ Few Marketing Facts From Duolingo App

Tau aplikasi Dulingo kan? aplikasi gratis untuk belajar bahasa asing telah mencapai 20 juta of daily active users (DAU) 😱 Iya, udah sama kayak pengguna Twitter di Indonesia 😱 Berikut beberapa fakta menarik dari interview dengan Emmanuel Orssaud – the company’s global head of marketing.

  • 80% of its growth comes from word-of-mouth 🗣️.
  • The in-house team manages 80% of the content 🏠.
  • Replace TV Ads with Free TikTok Posts by Marketing x Virality Team 💃.
  • 50% of the marketing budget goes to performance marketing (ad clicks, app download), 50% goes to producing content & influencers 🤳.
  • Only running TV ads in markets where it sees a direct impact on new user growth (Brazil & Japan) 📺.
  • Mascot as meme strategy = having a mascot that has become a meme 💩.